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2016/11/01

Long Island Advertising Agencies & How They Help Higher Education

By Arthur Williams


There is more of a correlation between colleges and Long Island advertising agencies than you might think. On the surface, they couldn't be any more different. One category of institutions educates people for the future. The other is designed to help brands achieve greater awareness. Regardless, the aforementioned correlation exists and here are just a few reasons why the agencies in question might be able to help colleges.

One of the ways that Long Island advertising agencies can help colleges is through internships. These are offered by companies such as fishbat, and the main reason for this is that it helps give college students on-the-job experience. They are able to receive a general understanding of what the marketing industry is all about, not to mention present them with tasks they might complete in the future. If given the effort, an internship can be invaluable.

Higher education establishments can benefit from specific marketing services, too. Social media marketing is just one example, but it's nothing short of noteworthy when you consider just how many platforms are covered. These platforms include - but aren't limited to - Facebook, Twitter, LinkedIn, and Instagram. College students are active on social media, so why shouldn't colleges and universities target them in this way?

Another way to help universities in the marketing sense is SEO implementation. Consider this: when high school students are researching universities, where will they turn? More likely than not, they will perform searches via Google, which speaks volumes about the importance of SEO. If a university feels like they aren't ranking for particular terms as well as they should, chances are that they will focus more on certain keywords. If this is done well, SEO's benefits will become apparent.

There's something to be said about the correlation between Long Island advertising agencies and higher education institutions. It's important to understand the ways that schools and universities should market themselves. Specific services like SEO and social media go a long way, but internships can be useful in their own right as well. The more that these institutions take advantage of, the more they'll undoubtedly gain from marketing in general.




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